They consider themselves biologists and anthropologists that use fashion as their research method. Transforming fashion into a powerful tool beyond its own disciplinary borders. Ninamounah is driven by an interest in mankind in its natural yet constructed form and investigates how the dressed human is simultaneously celebrated and suppressed due to cultural-historical structures that are often found in fashion design. their collections take natural phenomena as a conceptual starting point to disjoint archaic cultural views on society and encourage humans to embrace one’s animalistic side.